Iron Standard
The barbell hour
Squat, press, pull. A coached barbell session on a twelve-week wave, capped at ten lifters so every rep gets seen.
Est. 2014 · Dogpatch
Strengthis a standard
Not a chain. Not a class you survive once. A coached strength house with capped membership, championship-grade equipment, and a programme written for the person you intend to be in five years.
- 900
- Members, capped
- 12
- Years on Foundry St
- 5
- Coached rooms
- 18
- Hours open daily
- Strength
- Conditioning
- Boxing
- Olympic Lifting
- Recovery
- Mobility
- Coached Daily
01The house
Everything here is coached
We stopped selling gym access in 2017. What replaced it is a screen, a written plan, and a coach whose job is to watch you do it — which is why members here get stronger instead of just getting older.
- 01
Coached, not supervised
Every member is screened, programmed, and reviewed. A coach who watches you lift is the product — the equipment is just what makes it possible.
- 02
Capped membership
We stop selling when the floor gets full. A rack you cannot get to at 18:00 is not a facility, it is a subscription.
- 03
Progress you can read
Every session is logged and every block ends in a test. Feelings are useful; a number written down twelve weeks apart is better.
- 04
Longevity over spectacle
Nothing here is designed to look impressive on a phone. It is designed so you are still training, pain-free, in twenty years.
02Disciplines
Six ways to train hard
Every class is capped, coached, and written into a block — not improvised on the day. Pick one, or rotate through all six.
03The floor
Five rooms, one standard
Fourteen thousand square feet of former metal shop, laid out so nothing you need is ever behind a queue.
The Platform
Six competition platforms, calibrated plates, and enough space between racks that nobody has to wait or apologise.
- 6 competition platforms
- 10 power racks
- Calibrated plates to 25kg
- Chalk, obviously
The Turf & Velodrome
Thirty metres of sled track, a full rack of Concept2 machines, and twenty power-meter bikes in a room built for it.
- 30m sled track
- 12 Concept2 rowers
- 20 power-meter bikes
- Heart-rate telemetry
The Recovery Suite
Sauna, cold plunge, compression, and a treatment room staffed four days a week. Included in every membership.
- 12-person sauna
- 4°C plunge pool
- Compression boots
- Sports massage on site
04The coaches
People who will correct you
Twelve coaches, seventy-two combined years on the floor. Each one owns a discipline and answers for it.
05Proof
Numbers, not testimonial theatre
We publish retention and progression because they are the only two figures that describe whether a gym works.
- 94%
- Still training after year one
- 3.4x
- Average weekly attendance
- 11kg
- Median squat gain, first block
- 0
- Joining fees, ever
I had spent four years cycling through gyms and never getting stronger. The difference here was the first twelve weeks — somebody wrote a plan, watched me do it, and changed it when it needed changing. My deadlift went from 90 to 145 kilos and I have not missed a week since.
Rae WhitfieldMember since 2022 · Iron Standard · Ground Work+55kg deadlift in 14 months
I joined for the boxing and stayed for the coaching. Theo corrected my stance in the first ten minutes of my first class and I have been chasing the details ever since. It is the only training I have ever done that feels like a skill rather than a chore.
Dominic AshwellMember since 2021 · Fight Club · Engine RoomFour years, three classes a week
I came back from a herniated disc convinced I was finished with barbells. Jonas screened me, Marcus rebuilt the programme around what I could do, and eighteen months later I squatted a personal best. Nobody rushed it and nobody wrote me off.
Sam OkonjoMember since 2023 · Slow Flow · Iron StandardBack to a PB after injury
06Membership
Three ways in
No joining fee, no contract theatre, and a free trial week before any of it starts.
Open access
Floor
Everything on the training floor, all opening hours, with the onboarding screen and programme that make it worth having.
$89/ month
Billed monthly · no joining fee
Choose Floor- Best for
- Self-directed lifters who already know what they are doing
- Commitment
- Rolling monthly — cancel with 30 days’ notice
- Included:Unlimited floor access, all hours
- Included:Week-one movement screen with Jonas
- Included:Twelve-week starting programme
- Included:Recovery suite — sauna, plunge, compression
- Not included:Group classes
- Not included:Monthly one-to-one coaching block
- Not included:Guest passes
Most chosen
Floor + every class
Standard
The membership almost everybody ends up on. Unlimited classes across all five rooms, plus a quarterly programme review with your lead coach.
$149/ month
Billed monthly · no joining fee
Choose Standard- Best for
- Members training three to five times a week
- Commitment
- Rolling monthly — cancel with 30 days’ notice
- Included:Unlimited floor access, all hours
- Included:Week-one movement screen with Jonas
- Included:Unlimited group classes, all five rooms
- Included:Recovery suite — sauna, plunge, compression
- Included:Quarterly programme review
- Included:Two guest passes each month
- Not included:Monthly one-to-one coaching block
Coached, one to one
Private
Everything in Standard, plus four private sessions a month with the coach of your choice and a programme written specifically for you.
$329/ month
Billed monthly · no joining fee
Choose Private- Best for
- Members with a competition date or a specific problem to solve
- Commitment
- Three-month minimum, then rolling
- Included:Everything in Standard
- Included:Four private sessions each month
- Included:Individually written programming
- Included:Fortnightly check-in and log review
- Included:Nutrition consultation with Elena
- Included:Priority class booking, 14 days ahead
- Included:Four guest passes each month
07The journal
Written by the people on the floor
Programming notes, nutrition without the mythology, and the occasional argument worth having.
Come and look
Walk the floor before you decide
Tours run every weekday at 11:00 and 18:30. No sales pitch, no clipboard — just the floor, the coaches, and any question you want to ask.
Ready when you are
Your first week is on us
Full floor access, any three classes, and the movement screen that starts your programme. No card details, no follow-up call you did not ask for.